| Author Parker worked three years personally interviewing CEOs across the nation, collecting responses from CEO surveys, and reviewing CEO case studies and reports to reveal the charactersitics of business owners that managed to survive the worst to become the best. The result: ABCs for CEOs - a fascinating, handy primer for entrepreneurs, Each chapter presents stories from the field, application- based examples and ideas on how to improve your use of a particular technique. Jet is working on her second book (to be published in 2005) - a must-read on direct access promotional marketing. |
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