Synerjet Studios is the direct marketing/corporate communications firm founded by Jet. She applies her trademark silver bullet - direct marketing techniques to produce measurable results for people, processes, publications and products.
Jet specializes in the innovative application of direct marketing tools –positioning and promotions. Her ultimate goal: produce measurable outcomes by infusing each marketing project with methods for rating its effectiveness. Parker works to create trackable evidence that a position or promotion is genuinely working to improve the profitability of the company by attracting new customers, reducing the prospect contact-to-contract phase, increasing revenue, generating viable leads, expanding market share, and so on.
Due to Parker’s dual background in marketing and organizational communications, her directives begin with the internal performance of a company. She notes, “What’s the point of launching a marketing initiative that promotes publicly what a company offers of value to their targeted audience if their internal processes, products, programs and people can’t deliver it successfully?” This inside-outside branding approach yields the sound communication infrastructure, market position and performance standards that enable a firm’s people to sustain superior service, thus successfully supporting the external marketing message.
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